Smol Review: Is It Worth The Hype?

#AD This post contains an affiliate link, meaning I get paid if you sign up for a free trial using my link.

Smol is a subscription-only laundry capsule and dishwasher tablet service that claims to be up to 50% cheaper than normal brands, eco-friendly and the most effective concentrated product in the world. 

After being bombarded (in a good way) with targeted social media ads, I finally swiped up and within minutes I’d started my free trial. 

It’s been two and a half years since we received our first package and although my partner was dubious about the switch, we haven’t looked back. So, below is my totally honest, totally non-sponsored review.

How does it work?

When you sign up to smol, you’re asked a few questions about your laundry or dishwasher habits. 

  1. Do you prefer bio or non-bio? (laundry only)
  2. How many capsules/tablets do you use per wash?
  3. How often do you use your washing machine/dishwasher per week?

From there, it calculates how often you’ll need a pack so you never run out. Then, each month you’ll get an email with your charge date, giving you the option to delay the package if you’ve used less than you predicted. 

I quickly realised that we don’t use our dishwasher as much as I’d said, so I’ve delayed it a few times so we weren’t overflowing with tablets.

Once you’ve paid, your package arrives within five days. The products are small enough to fit through your letterbox, meaning you don’t have to be in for delivery. We live in a flat and our letterbox is smaller than a regular door one, and it fits perfectly!

Also, if you run out quicker than expected, you can request your next order quicker than scheduled.

Is it cheaper?

It’s great that you can get your laundry capsules and dishwasher tablets delivered to your door, but the cost is what really matters.

Smol claims to be up to 50% cheaper than your normal brand price. Personally, I never really looked too much into direct price comparisons because we’re a two-person household who put on the dishwasher and washing machine three to five times per week. 

But, for this review, I decided to investigate. So, smol’s 24-pack of bio laundry capsules is £4.50 (19p) and the 30-pack of dishwasher tablets is £4.60 (15p). 

I had a look at Morrisons, Tesco and Sainsbury’s to see how smol compares with both full-price and on-offer products. For this, I didn’t include washing powder, because I’ve never used it and I don’t know how to work it out. 

I found a few things:

On full-price branded items, it’s definitely cheaper

On most of the full-price branded items I saw, smol products are around 5-8p cheaper per capsule/tablet. And in some cases, like with Finish Quantum dishwashing tablets, smol is 13p cheaper!

It’s hit and miss when products are on offer

A few of the branded products are cheaper when on offer. For example, a 78 pack of Fairy Original All-in-One dishwasher tablets on offer worked out as 10.9p per tablet. However, a 36 pack of Ariel All In 1 Original laundry capsules is 19.4p per capsule.

Own brand items aren’t that much cheaper

Of course, there are budget options. At Morrisons, you can buy a 40-pack at 5p per tablet, but how good will it perform? The regular Morrisons dishwashing tablets are 13.3p per tablet. That’s still cheaper, but smol gives a higher-quality performance.

Does it work?

Okay, cool. It comes through your letterbox, it’s an alright price, but does it actually work?

The short answer, yes. Since switching both our laundry and dishwashing tablets, we’ve had no problem with the quality. 

I can’t do an in-depth review of the laundry capsules because we don’t have a child, pet or messy job. Our clothes don’t get overly filthy, so I haven’t tested it on tough stains. But our clothes are always clean and smell good.

If you want a mum’s review, Charlotte at mamamakesdo.com has an in-depth one.

The dishwasher tablets are also great. I worried at first because they don’t have the liquid conditioner like some of the others do, but they work really well and everything comes out sparkly clean.

Is it environmentally-friendly?

Like many of you, I’m actively supporting more ethical brands, meaning I’ve made a lot of changes to my buying habits, especially with cleaning products. 

One of smol’s major selling points is how great it is for the environment. The packaging is 100% plastic-free, the protective film is water-soluble and biodegradable and it claims that its laundry capsules use fewer chemicals than any other. 

Both products are Leaping Bunny approved (cruelty-free), and the packaging is made from sustainable materials and is 100% recyclable.

So yes, smol is environmentally friendly and continues to improve its products. For example, before switching to 100% plastic-free packaging, it used boxes made from 90% recycled PET. This is the packaging I’m still receiving as smol are using up the old boxes before switching existing customers onto the new style.

So, is it worth the hype?

Yes! I’m very happy with smol.

The products are exactly what people want: convenient, affordable, quality and eco-friendly. I’d recommend smol to anyone and won’t go back to buying them in the supermarket.

I wouldn’t say that the product is consistently cheaper, but it’s always the same price, meaning you don’t have to wait for your favourite product to be on offer and bulk up. We live in a small flat and don’t have room to store multiple packs.

If you want to try it yourself, you can get a free trial* (£1 delivery). Let me know what you think in the comments below or DM me @_amywritesthings

When I first published this review in April 2020, I had no affiliation to smol. Since October 2020, I’ve become a branded partner, meaning I make some money when people sign up using my link. This hasn’t, and will never, alter my opinion. Everything above is as it was when I originally published it.

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